- The conjunction of Greek retail trade forces in a common representation institution and the active participation in the public dialogue.
- The development of Greek and international trade.
- The contribution to the creation of positive and stable economic environment.
- Freeing the markets from regulations that are detrimental to competition.
- The service, the proper informing and the support of the consumers.
- Taking initiatives for immediate solution of problems and managing the needs of the companies - members.
- The creation of a principled framework, by the state, which will define the condition and the outline within which companies, businessmen and consumers will be free to shape the terms of their collaboration.
- The dialogue with the authorities and the relevant institutions in order to make proposals and promote actions that concern the sector of retail trade and services.
- The HRBA aspires to be the authorities advisor on topics such as market function, thus contributing, via consensual processes, to the solution of various subjects that are of commercial interest.