Programme of professional training 2007 - 2008 MODERN MANAGEMENT OF TRADE - RETAIL TRADE AND SERVICES

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Find HERE the analytical business plan of HRBA in cooperation with Athens University of Economics and Business in relation to the complete training programme offered by the centre of vocational training.

CONTENTS

Goals, Structure, Patterns and the Scientific Committee of the training programme

THE COMPLETE TRAINING PROGRAMME

Target group, Structure, Place, Teachers, Training methods, Educational and technological means, Means of assessment, Teaching units, Thesis, Certificate, Number of participants, Cost

RETAIL MANAGEMENT – CUSTOMIZED COURSES

Target group, Structure, Place, Teachers, Training methods, Educational and technological means, Means of assessment, Teaching units, Thesis, Certificate, Number of participants, Cost

EXECUTIVE TRAINNING

Target group, Structure

DISTRIBUTION MANAGEMENT

Place, Teachers, Training methods, Educational and technological means, Means of assessment, Teaching units, Thesis, Certificate, Number of participants, Cost

E-LEARNING

Goals, Content and form of educational practices, Expected benefits, Cost

RETAIL MARKETING

MODERN METHODS AND SALES TECHNICS

CUSTOMER SERVICE

MARKET RESEARCH AND MARKETING

SPECIAL TOPICS OF RETAIL TRADE STORES MANAGEMENT
Personnel Management, Time Management

SPECIAL COMMUNICATION TOPICS
Promotion, Merchandising, Public Relations, Complaints management, Crisis management

DISTRIBUTION MANAGEMENT

FINANCIAL MANAGEMENT AND FINANCIAL ANALYSIS AND ACCOUNTING